About
I spent several years going to UAA unsure what for. While on my journey of exploration in academia, I worked a variety of odd jobs primary in logistics (i.e. Warehouseman, Receiving Clerk, Commercial truck driver). Eventually I felling in love with data and analysis after taking Econometrics.
My dream is to make data more accessible and informative to everyone. Enabling everyone to make their own informed decisions.
Experience
Sr Marketing Analyst @ Alaska Communications
Jan 2019 - Current
- Played a more leading role helping to troubleshoot business problems and advocating for best practices that included; provide training workshops in Excel & Power BI, managing internal marketing data for quality control, auditing system, and implementing UTM marketing tracking.
Marketing Analyst @ Alaska Communications
Jul 2015 - Dec 2018
- Collaborated with teams and leadership across the organization for projects involving quick ad hoc requests, up to larger team data driven operational changes. Utilize platforms like Google Analytics, Google Tag Manager for informing decisions on e-commerce and targeted marketing.
Research Professional @ Institute of Social & Economic Research
Dec 2012 - Jul 2015
- Played a variety of support roles. Such as the collection of primary, secondary data, and research literature. Developing and performing data exploration on data sets to build data models. Synthesize data from various sources to construct more complex data models.
Additional work history is available upon request
Skills
University of Alaska Anchorage
2006 - 2012
BBA - Marketing & Economics
Certifications
- Google (Skillshop) - Google Analytics 4 - July 2024
- Hubspot Academy - SEO Certification - July 2024
Applications/Platforms/Languages
- Microsoft Excel - 10 years
- Microsoft SQL Server - 6 years
- Microsoft Power BI - 6 years
- Microsoft Power Automate - 2 years
- ESRI ArcGIS - 2 years
- Google Looker Studio - 3 years
- Google Analytics - 4 years
- Google Tag Manager - 3 years
- Google Big Query - 1 year
- SQL - 7 years
- M Language - 5 years
- Python - 3 years
- HTML/CSS/Javascript - 1 year
- R - 1 year
- DAX - 2 years
Projects
Building Custom Profile Website
Oct 2023 - Ongoing
Applied learning HTML & CSS to develop a custom personal website. Inserted Google Analytics 4 tracking and Google Tag Manager for monitoring traffic to this site.
Looker Dashboard
Nov 2023
Using my experience of Google Analytics 4 and Looker Studio, build a dashboard based on the Flood It! app. This is an open resource from Google to learn and experiment with these tools.
Demo -Flood It!